More about John
John Parke, CMP, Leadership Synergies CEO and Founder
John Parke worked for Marriott International for more than 18 years, ultimately as Vice President of the Global Account Sales Organization. Under Mr. Parke’s leadership, the Marriott sales force was rated Number 1 by Sales & Marketing Magazine for three consecutive years. Mr. Parke was a lecturer at Cornell University for five consecutive years, where he designed and taught the Sales and Marketing Management program. Mr. Parke is a Certified Meeting Professional (CMP) who has extensive experience in the hospitality industry and association community and has served on several boards, including Meeting Professionals International (MPI), E-Philanthropy, and Certified Meeting Professionals. Mr. Parke is the author of the book Effective Sales Force Leadership.
Strategic Account Management: Taking It To The Next Level
Do you want to continue to let your customers commoditize your offerings? Or should you position yourself and your offerings as valuable business solutions? Your biggest customers are influential, important—and sought after by your competitors. How can you and your company mobilize to protect and grow your most important assets? Strategic account management is the way to unlock innovations that benefit both parties.
This session will show you how to understand the different types of selling, learn how to interview customers like a consultant and become a better strategic thinker.
Monday, February 08, 2016 / 14:00 - 15:15
Getting a Seat at the Executive Table: Going From Senior Planner to the Executive Level
Much has changed over the past five years in the meetings industry, yet rarely are meeting professionals represented at the executive level. Learn the job skills necessary to take your position to the top, with an emphasis on personal brand building and strategic thinking.
Hear real-life stories of people who have been successful in being promoted to the executive level in meeting- and event-planning jobs. Learn how they did it, the obstacles they faced, and the steps you need to take to move in this direction – if you have the skills and the desire for a long-term career path.
Learn how the SMM and CMP designations have impacted the role of the meeting professional and take a look at the long-term impact of these transitions on the industry, business and people.
Tuesday, February 09, 2016 / 09:00 - 10:30
Start the Sales Process, Reduce the Risk of Losing Customers, and Close Sales
Selling is a combination of science and art. The science has to do with employing a research- and process-oriented approach. The art has to do with seller technique and style. The best salespeople find a good balance between the two to perform at higher levels with greater consistency.
Learn how to navigate selling in today's turbulent marketplace: how to initiate contact, how to increase value in the relationship, and how to close effectively. You will also gain an understanding of the role of the sales process, the clear sequence you need to follow to drive revenue, and the tools for effective solicitation.
Monday, February 08, 2016 / 09:45 - 10:45
From EMEC15 John Parke explains why should meetings professionals attend EMEC !
Join us at EMEC 16 in Copenhagen!
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