11 Jul 2016 270 hits
A brand new testing ground for the Event Industry: MPI Content !

A brand new testing ground for the Event Industry: MPI Content !

MPI The Netherlands innovate their annual event at CONTENT!

On the 5th of July, Sugar City Venue, on the outskirts of Amsterdam was the ravishing decor of MPI the Netherlands’ annual congress called Content. An event where limits of the (im)possible are sought and maybe even passed. The event forms a testing ground where the visitor will be inspired with new concepts and ideas for their own events.

Different from all else

Before as well as during the event, the over 200 participants where in charge of the Content. They had a direct influence on the offer of speakers. From a pool of nearly 100 speakers who took part in the Keynote Challenge, 20 were preselected. Of them 5 were selected by the organising committee, from the remaining 15 candidate speakers, the participants choose the other 5.

At the event, each of the 10 candidate speakers was given 5 minutes to pitch for the Keynote. Quite exciting for the candidates, because the winners got to divide 75% of the ticket revenue.

Keynote Speech

Hélène Oosterhuis was chosen to present her Keynote Speech of 45 minutes. Hélène told us a real story - without the use of Powerpoint slides - about her life and about being yourself in a successful way.

Parallel Sessions

The numbers 2 through 5 were chosen to present the parallel sessions. Rudy van Beurden, Jean-Marc Bilderbeek, Cyriel Kortleven and Patrick van der Pijl accepted the challenge. Simultaneously on the stage, they gave a 20 minute presentation. The audience could tune in to the speaker of their choice by means of headsets.

Food Concept

Also regarding Food and Beverages the choice was up to the participants. Coffee, tea and water were provided. Food trucks complemented a wide offer of additional catering options.


Many enthousiastic participants, with many new faces shared their experiences both live and on Social Media. Reactions like “Content Rocks”, “I am on the edge of my seat” and “Testing ground with 4 simultaneous speakers and we the participants can switch between them with our headsets” as well as “And we have started. An event with a completely different approach” are an enormous source of pride and recognition for the organising committee.

Check the link for more reactions (in Dutch): https://content.events/

MPI Content was made possible through a number of unique cooperations with Partners like Sugar City, ACS, Sendsteps, DoubleDutch, Fraai, JMT The Food Line Up and many others.

Wrritten by Rob Martens, VP Communication MPI The Netherlands.

*Pictures taken by “Ramon van Jaarsveld – Clickshots”

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