Want a hands-on approach to understanding, designing and delivering events that matter? Ruud Janssen and Roel Frissen show us how by using the event model canvas, a strategic management template for developing new or documenting existing events and conference models.
You may have heard of the Event Model Canvas at MPI's European Meetings & Events Conference in Istanbul back in February, or perhaps you were lucky enough to attend the Flashpoint general session at MPI's #WEC14 World Education Congress in Minneapolis? If not you can watch the recorded session here.
In Minneapolis the Event Model Canvas was launched for North America and 30 pioneers participated in the workshop. Since launching the Event Model Canvas in February 2014 over 500 pioneers in Event Design have started using the Event Model Canvas across the globe.
The event model canvas visually describes an event’s promise and how the event will help stakeholders get their jobs done, resolve pains and create gains within an established framework of commitment and expected returns. The canvas articulates how behaviour changes as a result and states the required levels of satisfaction against expectations. The canvas also outlines the costs and expected revenues in relation to the customer journey and the instructional design of an event.
It's a visual chart with elements describing an event's promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behaviour changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of the event.
If you missed these European and North American premiere brought to you by MPI and want to become a pioneer using the Event Model Canvas then you can download your FREE Event Model Canvas and register for a workshop*.
*MPI Members Special Value Package Offer click here.