25 Feb 2016

EMEC16: the story of a rousing success ! To be continued in Granada...

More than 400 delegates attended MPI’s European Meetings & Events Conference, making it one of the most successful MPI events with a 27 percent increase from the previous edition.

Through EMEC16 MPI delivers top-rate education, networking and business opportunities to the international meeting and event community.

 

EMEC16 featured more than 30 education sessions, including four general sessions during which Mie Nørgaard created the ‘MPI Story’ in an oversized fairytale book live from the stage.
Mie is an experienced visual facilitator with a background in experience design, innovation processes and user involvement. Since the mid-nineties she has deployed a range of research based sketching methods to help businesses be more efficient in strategy seminars and user centered work camps. 
During EMEC16 Mie listened, analyzed and interpreted the key take-aways of the presentations and activities. Along the three days she sketched the oversized fairytale MPI book. The big pages were hang day by day on the General Session Hall walls for attendees to read, enjoy and get inspired.

Meetovation facilitators Bo Krüger and Ann Hansen leveraged social media to capture audience suggestions for the best title for the EMEC16 book. The request generated 109,937 impressions on Twitter, reaching 27,380 people. Attendees suggested 13 different titles and then voted their favorite via a Twitter-promoted Google poll. The winning title, “MPI: Make People Interact”, was announced during the closing session.
The whole book of EMEC16 story is now available online on Mie Nørgaard's website and also in PDF format for download.

The European MPI event had a significant impact on social media generating more than 8 million impressions with the #EMEC16 hashtag. Tweets were written in English, Danish, French, Spanish, Italian, German, Portuguese and Indonesian, reflecting the global nature of MPI.

The EMEC16 audience was encouraged to tell their own story and in addition to thinking of themselves as the hero, they were asked to nominate a person at the conference who had supported them. With the hashtag #supporter, that Twitter-based ask reached 26,180 people, generated 53,427 impressions and elicited nominations for five women. Noemi La Torre, Italian student pursuing her studies in London, was selected as the top supporter and rewarded with the meeting design game.

Most of EMEC educational sessions have been recorder and are now available on online streaming.

During the Closing General session Granada was named the host destination for EMEC17. The EMEC story will continue in Spain, in a city that has served as a lively and inviting destination for numerous conferences, conventions and incentive trips thanks to the local environment, professionalism of the spaces and services offered and warmth of the people. 
Eva Garde, marketing director Granada Convention Bureau, said this is the “perfect time for MPI Spain, the Granada Convention Bureau and the international MPI community to meet in Granada. We are really looking forward to hosting EMEC in 2017.”

Register interest and receive updates on next year’s EMEC in Granada

 

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