On May 11th, 12 Spanish cities joined the celebration with the support of seven major industry associations: OPC Spain, ICCA Spanish Chapter, AFE (Spanish Fair Association), Spain DMC, SITE Spain, GMIC, AEVEA and EMA (Event Mangar Association).
The event brought together meetings and events professionals in 12 major Spanish cities simultaneosly: Madrid, Barcelona, Valencia, Sevilla, Bilbao, Málaga, Córdoba, Granada, Valladolid, Burgos, Santander and Gijón.
Local industry representatives gathered at 7 pm in all cities to reiterate the importance of the Meetings and Events sector in the Spanish economy .
Dia del Orgullo MICE was sponsored by NH Hotel Group who hosted the event in each city.
During the event all cities showed a video interview of Mr Antonio López de Ávila and Mr Enrique Lancis, main representatives of SEGITTUR ( Spanish entity for innovation and technology in tourism). They shared their views on two current major topics: the relevance of this sector in Spain and the importance of Big Data within the industry.
If you want to watch the interview (in spanish) of Mr Antonio López de Ávila, President at SEGITTUR, click below:
The MICE Price Day had a country-wide scope thanks to the support of the main associations and convention bureaus which assisted with the organization and shared the news with the press at a local and national level.
"MPI Spain intends for this event to serve as recognition for all the work carried out at each location on behalf of the MICE community" said Raul Fernandez Sobrino MPI Spain VP of Communication.
MPI Spain Chapter is the first MPI Chapter in Europe to celebrate a National Day of the Meetings & Events Industry and we foresee more Chapter to join them in the years to come. Here are some pictures of this event.
It should also be noted that for the first time on April 16th this year, the North American Meeting Industry Day was jointly celebrated across Canada, the U.S.A. and Mexico. But we must remember that the very first Meeting Industry Day started in Canada from an MPI initiative several years ago and is now a success and best practices for most of the MPI Chapters.
The MPI in Europe Team