8 Dec 2014 Why should we ‘give back’? How will it help?
Industry professionals in Europe are ‘giving back’ more money, time and expertise than ever before.  Over the past year and a half, a transformation has been taking place in Europe.  Meeting planners, hotel sales staff and other industry professionals have been giving more of their time, expertise and money to raise funds for educational scholarships and grants in Europe. So why are they choosing to ‘Give Back’ now? We spoke to several people from a wide range of roles and their stories had a common theme; none of them would be in the job/role/position/company they have today if they hadn’t had the benefit of MPI connections and education. Everyone agreed that in recent years, when budgets have been very tight, there hasn’t always been access to training or the funding from employers for industry-specific education. So by helping to raise funds for educational scholarships and grants, these opportunities were being opened up to those in need in our industry. Securing tomorrow by strengthening today! Over the past two years the MPI Foundation has ensured that, as a fund-raising organisation, it has a truly philanthropic focus – to secure tomorrow by strengthening today. The MPI Foundation’s objective is to fuel the growth and advancement of MPI members by providing them with professional development and career opportunities through grants and scholarships. All funds raised in Europe are spent here in Europe to assist those in need here in Europe. If you too have had the benefit of good connections and education, isn’t it time to consider how you can also ‘give back’ and join this growing network of philanthropic individuals? Through the MPI Foundation, this has just become very easy to do!  Here are a few suggestions to help you decide on the best way to ‘give back’ and help those in need here in Europe: You can go to the MPI Foundation Donate Now page - or  Take part in the Not So Silent Auction at IMEX Frankfurt 2015 The first Not-So-Silent Auction took place at IMEX Frankfurt 2014. Prizes were donated by suppliers and everyone had the chance to bid on their favourite prize.  Prizes included small items that could be won for a few Euros, up to exciting trips to Las Vegas, Orlando and San Francisco that were won for several hundreds of Euros.  You can help in two ways: If you work at a venue please consider donating a prize from dinner for two, a weekend stay or a longer holiday : just email Holly Mc Cauley hmccauley@mpiweb.org OR Make sure you bid on the prizes. It is a great chance to win a weekend away or a holiday for you and your friends or family. Giving Back never Rocked This Hard at EMEC 2015 ! Rendezvous is the MPI Foundation’s signature fundraising event held across the globe at MPI conferences and partner events. A must-attend Party being held on 2nd February at the Hard RockCafé Kraków.  Buy your RENDEZVOUS ticket now - The 5K Challenge !  Plan or join the 5K walk / run taking place in various European cities during 2015.  Read more about how easy it is to set up your own 5K Challenge or join one of the chapter-led events -  Lots of options to make it easy to ‘give back’ so what are you waiting for?  How will you give back to help fund scholarships and grants for those in need here in Europe? Carole McKellar MA CMM Chartered FCIPD. Executive Director, Europe HelmsBriscoe M&IT Personality of the Year 2014...
1 Dec 2014 What is the Buying Power of MPI U.S. Planners for Europe?
On November 21st, Mrs Olimpia Ponno MPI Italia Chapters' President, organized a half day seminar in Bologna: "Encounter with the U.S. meeting & incentive market - Analysis, trends and prospectives for the Emilia Romagna Region". This study commissioned by the Emilia Romagna Tourism Authority was developed by Mr Christian Savelli, MPI - Sr. Director Business Intelligence & Research and based on MPI data about the US outbound market.  Key trends for Europe The study shows that more than 1.570 MPI US planners book events in Europe and represent a total buying power of over 4.2 billions euros! Top four MPI's Chapters for outbound events to Europe are: Chigago, North California, New York and Washington DC with an estimated buying power of more than 1 Billion Euros! The top five countries booked are: United Kingdom followed by France, Germany, Spain and Italy The most used property types are: Downtown Hotels, Resorts properties and Congress Centers Key trends for Italy More than 1.000 MPI's planners book Italy and incentives & client events are the main meeting type planned in Italy. Italy has a higher dependence on third party/independent planners than for other region of Europe.  Chigago, North California and New York are the top three MPI Chapters with Planners booking Italy for an estimated buying power of almost 900 Million Euros. The benefit to be Culture Active Communicate across culture and understand foreign markets. Meeting and events organizers should be versed in the basics and in many situations carry out detailed research on the cultures they are targeting, because meeting attendees and conference delegates can easily be alienated by the simpliest mistake in etiquette. Discover MPI Culture Active Tool clicking the pyramid below: This presentation can be customized and further developed for other destinations in Europe. Do not hesitate to ask us. Your MPI in Europe Team....
24 Nov 2014 Reimagining the future meeting space
MPI Finland Chapter had the pleasure of having Jackie Mulligan, Principal Lecturer and Director of Enterprise of Leeds Beckett University, facilitating a half a day educational training session about the future meeting space. Mulligan, an events enthusiast, has conducted several pieces of research for MPI and future of meetings is certainly an area of interest for her. Taking a tour The session started with a tour around the renovated historic venue of GLO Hotel Art in the heart of Helsinki. "In a constantly changing world, security will be an important factor when meeting venues are being selected", says Mulligan. "At the same time the accommodation and meeting experience will become very personalized. The reception should know your data from the moment you make the booking and apply that to make the stay as personal as possible. Other topics to think about are the food policies and politics. With the increasing population it is also increasingly important not to throw things into waste. Portions need to be more precise and they should be designed to help keeping focused. The days of extravacant buffets are coming to an end food will become part of the learning process. Interpreting future scenarios The research team interviewed professionals in as well as from outside of the meetings and events industry; people from fields like technogy, city planning, architects. There was one very distinctive difference in the views of these two groups. Meeting industry professionals saw that the future would be dictated by technology and the outside-industry professionals thought that, while technology will still play an important role in everything, the future will be all about people.  Mulligan notes that with the bigger generations growing older, the need for content for these people does increase. The amount of free content is also on the rise and especially with the older generations wanting to share their experience and expertice there will be no lack of content. This will therefore mean that content is no longer the king. It is still important, but what will be even more important is the ability to curate this content in a meaningful manner. This is where community and context steps into the picture. It's becoming crucial that there is a feeling of community in order to get people active and engaged. Networking becomes a transaction, but a shared experience is something that you value and remember, says Mulligan. Data will be - and already is - less private and more personal. Mulligan brings up a great point about incentivicing sharing. As we know, we share things that are relevant to us, we show our lives that way and we feel like being part of something when we share. So why not incentivize that? We do already get a glimpse of that with our online shopping. What if we started to use the data we have in the way that for example Amazon does? Mulligan challenges you to think what would your next event look like if Amazon organized it. And true, the personalized touch is there even when there are hundreds of millions of customers. The multiple scenarios coming from the survey give us a fairly good idea what might happen in the future, but in the end each and everyone of us are interpreting those scenarios differently and thus we are all creating the future together. If you want to read more about the Future of Meetings, the research is available here. Complimentary for members of MPI....
17 Nov 2014 Meetings Outlook - fall version available now
This quarterly study takes a closer look at the trends and investment in meetings and events. This time the study, though still showing positive signs, also shows the industry taking some hits. Increasing budgets meet with increasing costs It's a challenging time for many meeting professionals who are facing increasing pressure on every front as the pace of the meetings and events grows in segments throughout the industry. Meetings are being further complicated by factors such as limited room availability, shorter lead times and continually increasing airfare on flights with fewere open seats. Up to 89% of the respondents see this as a concern, followed up with 87% being concerned about the rising F&B/catering costs. The air travel costs are expected to go up with 5 % in the coming year, which could have the meeting professional digging deep in their bag of ideas. With room rates and F&B costs going also slightly up, it's a challenge to keep in budget. The good news of increasing budgets (55% of the European respondents predict a budget increase as opposed to 14% predicting a decrease) are therefore slightly reduced by the increasing costs. Industry professionals of course have their ways of making things work and for example site selection can address some of the budgetary challenges clients face. Choosing a venue that fits the style of what the company is trying to project makes a difference and quite likely cuts costs spent in décor. But there are also other good news besides the increasing budgets; also the trust in favorable business conditions and the increasing number of full time positions does indeed give a positive twist on the quarter. 81 % of the European respondents do find the business conditions good and only 19 % find them neutral. On the job side 35 % of respondents feel that there is an increase also in full-time and part-time job markets.   The demand for ROI Be that as it may, in a post-recession environment the trend toward holding meetings with a demonstrable business payoff is continuing. So the business value of these meetings does need to be calculated and communicated in order to get the funding. This goes hand in hand with the fact that training, educational events and sale meetings are expected to be increasing their share of meetings and events the most. This could be due to increases in hiring and investment in employees.   This study is available for members directly within the member's area here. // If you are not a member yet, you can download it directly by clicking here.  ...
10 Nov 2014 Designing your Business for the 21st century
EMEC15 is fast approaching and that means the program is getting finalized. With the launch of the expanded EMEC15 website, we're very happy to give a sneak peek on what's happening with the program! The conference will start already before it's official start with a total of 5 pre-conference sessions. You can for example get acquainted with the Healthcare Meeting Compliance Certificate in the form of a workshop or learn how to make the most out of your attendance at EMEC with the EMEC 4 ME session. Keynote Speakers leading to discovery The opening general session starts your Discovery. Keynote speaker Mike Walsh, a Global Nomad who spends 300 days a year on the road interviewing innovators, entrepreneurs and corporate revolutionaries, will provide you with fresh and compelling visions of tomorrow’s opportunities. With an engaging blend of first hand stories, global case studies and cutting edge research into consumer and technology trends, Mike will bring the future to life and help you prepare for what’s next. Closing keynote speaker – Dr. Alan Watkins on “Coherence – The Secret Science of Brilliant Leadership” will show you how to change your capability, take control of your biology and regain energy levels equivalent to the levels you had 10 years ago. Read more about Alan and how you can recognize your many dimensions, control your biology and follow your bliss. As always there are a myriad of concurrent sessions available for the attendees to choose from. Like the following: A Fork in the Road: The Impact of New F&B trends and EU Allergen Laws on Meeting and Events The Price is Right! Getting the Best Price for your Event, Product or Service Powering Up: Women in Leadership in Events Moving from Attendee to Participant: Audience Engagement Ideas to Improve Events The Science and Art of Selling: The Building Blocks for Professional Sales  Learning styles and session types More sessions are published later this month and you can create your own schedule for EMEC. There are sessions for different learning styles, ranging from traditional lectures to interactive and peer-to-peer learning. Some of the sessions are so called "outside in" sessions where professionals from outside of our industry share their wisdom in topics that do give fresh ideas and insights to our industry. Some of these concurrent sessions are called Master Classes which are sessions with the main stage speakers that provide you an opportunity to spend more time on the topic that interests you most. In addition to the concurrent sessions there are shorter session called Campfire sessions. These 30 minute campfire sessions led by subject matter experts are eligible for CIC clock hours and will focus on current trends including topics like, future of meetings, corporate social responsibility, meeting and event specific technology and the current status of the industry. Discovery is waiting for you! Prepare for a bright future and find your moment of Eureka. See you in Krakow in February 2015! See Richard Parker, CMM President Elect for MPI UK and Ireland on EMEC15, share his ideas of the MPI membership and EMEC. ...
3 Nov 2014 MPI at EIBTM: Knowledge programme tailored to your needs!
MPI will provide Education sessions at EIBTM in Barcelona (18th to 20th of November) and for the first time some of these sessions will be provided on the MPI stand N35. Do not hesitate to join us. MPI brings Education sessions and Hosted Buyers groups at EIBTM On the official Education program of the fair, MPI organizes daily sessions on Learning to Speak the Language of Leaders: Attitude is Everything, but Behaviour is the Key by David Bancroft-Turner. MPI Spain Chapter will organize Education sessions in Spanish for local visitors and MPI Italy will do a co-created session with Medicinema. Additonally some of our Chapters like MPI Denmark and MPI Italy are organizing Hosted Buyers groups and will be joining us for some presentations on the stand. Special offer for MPI Membership at EIBTM If you are not MPI member yet, we are pleased to offer 100€ discount if you join during EIBTM. The discount will take the membership fee from 375€ to 275€ for a planner and from 500€ to 400€ for a supplier. The same rates are offered for membership renewals during EIBTM. To get the promotional code or if you have any questions, do not hesitate to contact Antti Lumiainen, Manager of Membership - Europe at alumiainen@mpiweb.org. Becoming a member of the MPI community is a rewarding step and you'll immediately get access to tools and information that can be very helpful in your career. As a member of MPI you'll know what is the Business Value of Meetings, how does the Future of Meetings look and how to apply Strategic Meetings Management in your daily work. All of these benefits are complimentary for members and will be showed live at the stand N35. Join us to Network and Party! Save the date for the MPI Happy Hour on Tuesday 16.30 to 17.30 on the MPI stand N35 and discover additional benefits from the association, while having a drink and networking with your industry colleagues and Wednesday from 18.00 to 20:00 for the 2015 European Meetings & Events Conference Reception hosted by the Poland Convention Bureau on stand D25 where the full program of the EMEC 2015 in Krakow will be presented. Your MPI Europe Team...
27 Oct 2014 Interview of Luca Favetta Senior Director Global Events and Programs H.P.
At the EuBEA Festival the 90 shortlisted agencies presented live their projects to the Corporate Jury. The president of the jury, Klaus Andreas Span, Executive CoE Product Management Business Development IBM Power Systems EMEA, mentioned the high quality of the projects presented this year which made it difficult for the jury members to assign the awards. Creativity linked to the client objectives, an integrated offline/online communication, stories about brands and values, were the elements that came from the presentations. Apart from the creativity we see a development in the digital communication to make the event live longer, with pre and post social media coverage. Hybrid events are more and more popular because they involve a larger audience and technology is an important factor for the event realisation. Here are some comments from some of the EuBEA Festival jury members: Luca Favetta, Senior Director Global Events and programs HP and MPI member “The live presentation is a key aspect for the Jury to clarify all aspects of the event in competition, including the emotional part” Beatrice Carli Moretti, Head of Communications southern Europe, GlaxoSmithKline “It is also an education session for agencies to see the competitors presentations” Björn Wigforss, Global Events Director & Head of Publishers, Microsoft “Creativity in the live presentation is important but do not have to interfere on the focus for the event itself” Sven Theobald, Head of corporate events Bayer AG “Initiative like the Festival are important for a better communication between European Countries and give a better competitiveness to Europe itself in the event Industry” French event agency Magic Garden is the big winner or this 2014 EuBEA Festival edition:  With the event "The International Commemorative Ceremony of the 70th anniversary of Normandy Landings" Magic Garden trusted several awards. Your MPI Europe Team...
20 Oct 2014 Discover how you can benefit from MPI professional development programs
There are a lot of new things happening at MPI for Professional Development. Here a quick overview on how and where to find the correct information for your needs. First of all a new Team is in place in our Dallas office ready to refresh our programs and promote the new certificates. CMM / GBTA and MPI have joined forces to create the updated CMM Program, delivering one global standard of excellence that will bolster your business management skills and advance your career. The next CMM program will be held November 2-5 in Riviera Maya Mexico and a few places still left! This program is an intensive study program that offers insight and guidance from university professors associated with renowned business schools. These estemend professors will instruct you on topics critical for managers to master, including risk mitigation, business analytics and compliance, and strategic negotiation, after which you will pursue further learning about either meetings or business management. HMCC / MPI is proud to bring this commitment to the Life Science meeting segment of our industry by offering the Healthcare Meeting Compliance Certificate (HMCC). Available at these events "Imex America", "eXl Pharmaceutical Meeting" and more to come in 2015! The HMCC course is designed for those who need a broader understanding of a full range of healthcare regulatory topics. It is a perfect fit for those who are involved in planning and reporting transparency and spend as well as those suppliers who provide services and products to the healthcare industry and the condensed class format of the HMCC makes it easier for busy professionals to fit training into their schedules. CMP / Special report from the CMP bootcamp by MPI UK & Ireland Chapter! Richard Parker, CMM Director of Healthcare Strategy at Zibrant said: “The boot camp is deliberately intense, acting as a powerful, relevant and insightful preparation for the CMP exam. I want to be at the forefront of the next wave of CMP ambassadors helping raise the professional recognition of which our industry is so deserving. Leeds Beckett’s course design is first class, the pace ideal and the delivery excellent." Top UK event agencies Zibrant and CWT Meetings & Events were amongst the first to undertake this intensive two day training programme which took place on the 23rd & 24th September at ExCel London. They were joined by a select group of senior corporate meeting planners who are investing in their professional development by working towards becoming Certified Meeting Professionals. The Boot Camp was developed by MPI partners, the UK Centre for Events Management at Leeds Beckett University, thanks to a grant from the MPI Foundation. At MPI Europe level we are approaching thanks to Rodolfo Musco, CMM, CMP Emeritus a Multi Level Certification program that will start in Italy in local language during BTC fair this coming Nomber and can be further developed and traslated in other European Countries thanks to our Chapters and taking in mind cultural differences.  And remember MPI provides clock hours for education sessions, to acquire these clock hours you may attend educational and professional development sessions at your Chapter level, at WEC15, at EMEC15 and at partners event like IMEX. Sincerely, Your MPI Europe Team  ...
13 Oct 2014 Tips for Making Strategic Meetings Management Work for You
Strategic meetings management is a disciplined approach to managing enterprise-wide meeting and event activities, processes, suppliers and data in order to achieve measurable business objectives that align with the organizations’ strategic goals/vision and deliver value in the form of quantitative savings, risk mitigation and service quality. The above is the definition of Strategic Meetings Management (SMM) by MPI and GBTA. Still, every organization has a different way of seeing SMM and utilizing it. There are certain things that are great to start with though, like asking all the right questions. Who, what, when, where and most importantly why. Understanding what are the goals helps to keep the meeting on right track and also the management more invested in its results. Naturally you do also need the project leader who owns the project. Be clear about setting goals based on the questions asked earlier in the process. Common goals have to do with cost management and risk reduction. The financial challenges have caused the focus on these areas and thus the shift to a more strategic approach. This also means that technology will play an important part in the planning process. That includes determining what technology will deliver in order to achieve the set goals. Getting those policies and procedures around SMM in place will make it significantly easier to keep on measuring the effects of it. Having those procedures in place isn't enough by itself. They need to be frequently reviewed. MPI's SMM Research will delve deeper into the "How To" on Strategic Meetings Management and is complimentary to all MPI members. To get you started with SMM, here is MPI's SMM Online Library of Resources.  Your MPI Europe Team...
6 Oct 2014 Krakow is ready to host the 2015 edition of MPI’s EMEC!
The MPI EMEC 15 planning team conducted a site inspection in Krakow with the local Host Committee who is deploying a huge amount of efforts to make the 2015 edition a great success. Top Attraction and the premier tourist destination in Poland, today’s Krakow is a vibrant city, proud of its long and glorious history (Krakow dates back to the 7th century and was for many centuries the capital of the Polish kingdom), rich heritage, and architectural beauties. Second largest city in Poland, Krakow is today a crucial center of business, culture, and education with 26 universities. A new Congress Center Krakow will soon be famous for its brand new Ice Krakow Congress Center, our home for the two and a half day EMEC from 1st to 3rd February 2015. The soon-to-open Ice Krakow is a sleek and shiny building with lots of natural light and spectacular views of the beautiful Wawel Castle across the river; an interesting blend of modern and historic Krakow. You can take a virtual tour and see what the Ice Krakow has to offer but we strongly recommend you to experience it live during the EMEC conference next year. Krakow is also famous for its myriad restaurants and nightspots but the welcome gala dinner will take place 100 meters below the ground in the amazing, unique in the world “Wieliczka Salt Mine”, an experience not to be missed as explained by Krzysztof Celuch, Head of Poland CVB and Chair of the Krakow Organizing Committee. There are so many good reasons to join the EMEC 2015 in Krakow and one extra reason is the new Hosted Buyers Program for EMEC 2015 where 10 selected planners from the US and 15 European corporate planners will be invited to discover Krakow. More information for interested planners here. The application process opens on Monday 13th of October. Learn more also about the suppliers program, which is a great way to enhance your business. For further information, feel free to contact us at:  pfernandez@mpiweb.org or ftoja@mpiweb.org  The MPI in Europe Team....
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