1 Dec 2014 134 hits
What is the Buying Power of MPI U.S. Planners for Europe?

What is the Buying Power of MPI U.S. Planners for Europe?

Overview of MPI U.S. meeting and incentive market going into Europe

On November 21st, Mrs Olimpia Ponno MPI Italia Chapters' President, organized a half day seminar in Bologna: "Encounter with the U.S. meeting & incentive market - Analysis, trends and prospectives for the Emilia Romagna Region". This study commissioned by the Emilia Romagna Tourism Authority was developed by Mr Christian Savelli, MPI - Sr. Director Business Intelligence & Research and based on MPI data about the US outbound market. 

Key trends for Europe

The study shows that more than 1.570 MPI US planners book events in Europe and represent a total buying power of over 4.2 billions euros!

Top four MPI's Chapters for outbound events to Europe are: Chigago, North California, New York and Washington DC with an estimated buying power of more than 1 Billion Euros!

The top five countries booked are: United Kingdom followed by France, Germany, Spain and Italy

The most used property types are: Downtown Hotels, Resorts properties and Congress Centers

Key trends for Italy

More than 1.000 MPI's planners book Italy and incentives & client events are the main meeting type planned in Italy.

Italy has a higher dependence on third party/independent planners than for other region of Europe

Chigago, North California and New York are the top three MPI Chapters with Planners booking Italy for an estimated buying power of almost 900 Million Euros.

The benefit to be Culture Active

Communicate across culture and understand foreign markets. Meeting and events organizers should be versed in the basics and in many situations carry out detailed research on the cultures they are targeting, because meeting attendees and conference delegates can easily be alienated by the simpliest mistake in etiquette.

Discover MPI Culture Active Tool clicking the pyramid below:

This presentation can be customized and further developed for other destinations in Europe. Do not hesitate to ask us.

Your MPI in Europe Team.

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